#Dell marketing strategy Pc#

Liz Matthews, SVP of global brand and creative at Dell Technologies What is the strategy for Dell Technologies to re-establish the brand in the marketplace? Liz Matthews, senior vice president of global brand and creative at Dell Technologies, joined listdaily to explain how their campaign is educating consumers, brands and agencies about their new brand ethos. ItвЂ™s complemented with a new experience on their website where theyвЂ™re building thought leadership through multimedia content and storytelling that isnвЂ™t necessarily about their products, or what they sell, but more about consumers and the challenges they face-and how Dell Technologies is serving up real solutions to their problems. The integrated campaign introduces the brand through cross-screen video and advertising across TV, out-of-home, mobile, desktop, pre-roll and social as well as sponsorship of last weekвЂ™s Dell Technologies Match Play, and a podcast series with Walter Isaacson. The company has pegged Westworld actor Jeffrey Wright to play as spokesman in a series of spots that blurs the lines between science and magic and emphasizes the corporationвЂ™s clout in computing.

With a new corporate direction from the edge to the core to the cloud in providing infrastructure for organizations to building their digital future, transforming IT and protecting assets, naturally, Dell Technologies has a new brand message to move across the 180 countries they service.

#Dell marketing strategy Pc#

In addition to becoming the worldвЂ™s largest privately controlled tech company, Dell also rebranded into Dell Technologies, a company with seven different subsidiaries aligning allegiances with their PC and hardware brands, which include Dell, Dell EMC, Pivotal, RSA, Virtustream, VMware and SecureWorks. When Dell closed a $67 billion merger with EMC last September, it made history by becoming the largest merger in tech history.